TV ad: iPhone 16 Family / iPhone 16e: Future You

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Apple is back with a series of spots to showcase the powerful new member of the iPhone 16 family - iPhone 16e. The new phone features breakthrough battery life, the fast performance of the A18 chip, Apple Intelligence, and a 48MP 2-in-1 camera system. The second spot, ‘Future You,’ directed by Jordan Baht, showcases the key features of iPhone 16e: breakthrough battery life, ceramic shield for enhanced durability, and the cutting-edge A18 chip that ensures powerful performance for years to come.