Agency for Nature: The Talking Tree BTS

A first-of-its-kind talking tree has appeared in a bold new campaign to help young people reconnect with nature. The campaign features a 30-second film featuring a tree that can "speak" using AI-powered technology. Through real-time sensory data, the tree reflects on its experiences, emotions, and relationship with humans—offering a unique perspective on the natural world. Created by Droga5 London and Droga5 Dublin, part of Accenture Song, for Agency for Nature—a pop-up creative agency founded by nonprofit Purpose Disruptors—the campaign seeks to bring nature into the heart of youth culture.