 |
Ground transport provider Uber for Business has launched a dynamic out-of-home (OOH) advertising campaign at London City Airport, designed to engage business travellers as they … read morearrive in the capital.
The campaign features a mix of static and animated digital displays across the airport. These adverts aim to raise awareness of how Uber for Business streamlines corporate ground travel, showcasing the ease with which business travellers can switch between personal and business rides within the Uber app.
Creative executions include animations of users toggling between accounts, alongside messaging such as “From flight mode to work mode” and “From runway to work day” to emphasise the seamless nature of the product.
Running throughout March 2025, the campaign will be displayed on screens across key touchpoints in the arrivals hall, including flight gates, immigration and baggage collection - targeting the airport’s 300,000 monthly passengers. The messaging also highlights the benefits of using a business profile, including access to premium ride options and streamlined expense management for work trips.
To incentivise travellers to take a ride, the campaign includes a half price promotion the next time they book a Business Exec, which is one of Uber’s premium ride options. Additionally, business travellers can collect double Avios when they use Uber for Business, thanks to the exclusive business offer that is running in tandem with the campaign.
read less...
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative advertising news
|
 |