Monoprix: Eat French

Traditionally, eating French has meant coq au vin, niçoise salad, ratatouille… and many other time-honored favorites. But Monoprix is shifting the focus from classic dishes to the ingredients behind them in its new multi-channel campaign. "Eat French" puts French-sourced products front and center, showing that they can be used in cuisines from around the world —burgers, sushi, tacos—and making the case that eating local can mean eating global.