In Fanta Beetlejuice Re-Possession, Beetlejuice possessed Alexa and scared people into buying his new limited edition flavor for Halloween 2024.
To activate the Alexa skill,
… read moreconsumers just had to say the voice command "Wanta Fanta" three times. The bravest ones who endured until the end of a haunting one-hour audio experience got a discount on grocery delivery apps to buy the drink.
These posters play with the humorous tone of the campaign, always with a funny twist in the headline.
read less...OGILVY OPEN X
CREATIVE
CCO Ogilvy LATAM: KEKA MORELLE
CCO Ogilvy Brazil: RAFAEL DONATO
CCO Studio X LATAM: OMAR FABIAN
Global Creative Lead Ogilvy One: ROBERTO FARA
Head Of Creative Ogilvy One Brazil: RUBENS CASA NOVA
ACD: RENATO ROZENBERG
Art Directors: PEDRO MINARI; ANDRÉ JUNIOR; THYAGO NEVES
Copywriter: JOÃO SOARES
Liquid Designer: RURIÁ ARAÚJO
STRATEGY TEAM
Senior Strategy Director: MAÍRA ORSOLIN
Strategy Director: LEONARDO LEITE
BUSINESS
Managing Director: ALESSANDRA DAL BIANCO
Business Director: MIRELLA BENINI
Account Executive: KAROLINE SILVA
Production Director: FABIOLA THOMAL
PR: FLAVIA BACCARI
WPP Media Service: PRISCILA RANQUINE
SOUND PRODUCTION COMPANY
A-GANDAIA
Director: SAMIRA TORTELLI
Executive Producer: PEDRO TURRA
Account Executive: SAMIRA TORTELLI
Coordinator: KIKA FORJAZ
Creative & Music Director: FÁBIO MANCUSO & PEDRO TURRA
Sound Design & Finalization: FÁBIO MANCUSO & PEDRO TURRA
Voice-Over & Voices: TADEU PINHEIRO; FÁBIO MANCUSO; MARCELLE MANCUSO
PRODUCTION SKILL ALEXA
YARA DIGITAL
CEO: JOÃO PAULO ALQUERES
Developer: GUILHERME LÍRIO
Creative: LUIZ GONZALES
SAILOR STUDIO
Director: LUCCAS OLIVEIRA; GUSTAVO “GGA” ALMEIDA
Producer: GUSTAVO VELOSO; JÉSSICA LOPES; LETICIA CACACE; FERNANDA FERNANDES; LUIZ ALEJANDRE “RYAN”; MATHEUS GONZALEZ
Editor: VITOR DEJULIS; NILDO FERREIRA
Post-Production Coordinator: GUSTAVO VELOSO
Animation Coordinator: RAFAEL MATHEUS
Motion: GUILHERME MICSIK; JOÃO MATEUS; NATHALIA ALI
THE COCA-COLA COMPANY
Senior Manager, Digital Experience Consumers: VICTOR CANESIN
Digital Marketing Senior Manager: MELINA AGUIAR
Senior Manager Consumer Platforms: NINA DUBOIS
Digital Commerce Director South Zone LATAM: MARIANA BURDMAN RODRIGUES
Senior Marketing Manager: VINICIUS FIORINI
Creative Strategy Senior Manager: PAULA ROSA
Marketing Manager LATAM: JULIANA TOMAZETTI
Creative Strategy Senior Director LATAM: CHIARA MARTINI
AMAZON APPROVAL
Agency Development Manager: BRUNO BARACHO
