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In Fanta Beetlejuice Re-Possession, Beetlejuice possessed Alexa and scared people into buying his new limited edition flavor for Halloween 2024.
To activate the Alexa skill, consumers just had to say the voice command "Wanta Fanta" three times. The bravest ones who endured until the end of a haunting one-hour audio experience got a discount on grocery delivery apps to buy the drink.
These posters play with the humorous tone of the campaign, always with a funny twist in the headline.
Other credits
OGILVY OPEN X
CREATIVE
CCO Ogilvy LATAM: KEKA MORELLE
CCO Ogilvy Brazil: RAFAEL DONATO
CCO Studio X LATAM: OMAR FABIAN
Global Creative Lead Ogilvy One: ROBERTO FARA
Head Of Creative Ogilvy One Brazil: RUBENS CASA NOVA
ACD: RENATO ROZENBERG
Art Directors: PEDRO MINARI; ANDRÉ JUNIOR; THYAGO NEVES
Copywriter: JOÃO SOARES
Liquid Designer: RURIÁ ARAÚJO
STRATEGY TEAM
Senior Strategy Director: MAÍRA ORSOLIN
Strategy Director: LEONARDO LEITE
BUSINESS
Managing Director: ALESSANDRA DAL BIANCO
Business Director: MIRELLA BENINI
Account Executive: KAROLINE SILVA
Production Director: FABIOLA THOMAL
PR: FLAVIA BACCARI
WPP Media Service: PRISCILA RANQUINE
SOUND PRODUCTION COMPANY
A-GANDAIA
Director: SAMIRA TORTELLI
Executive Producer: PEDRO TURRA
Account Executive: SAMIRA TORTELLI
Coordinator: KIKA FORJAZ
Creative & Music Director: FÁBIO MANCUSO & PEDRO TURRA
Sound Design & Finalization: FÁBIO MANCUSO & PEDRO TURRA
Voice-Over & Voices: TADEU PINHEIRO; FÁBIO MANCUSO; MARCELLE MANCUSO
PRODUCTION SKILL ALEXA
YARA DIGITAL
CEO: JOÃO PAULO ALQUERES
Developer: GUILHERME LÍRIO
Creative: LUIZ GONZALES
SAILOR STUDIO
Director: LUCCAS OLIVEIRA; GUSTAVO “GGA” ALMEIDA
Producer: GUSTAVO VELOSO; JÉSSICA LOPES; LETICIA CACACE; FERNANDA FERNANDES; LUIZ ALEJANDRE “RYAN”; MATHEUS GONZALEZ
Editor: VITOR DEJULIS; NILDO FERREIRA
Post-Production Coordinator: GUSTAVO VELOSO
Animation Coordinator: RAFAEL MATHEUS
Motion: GUILHERME MICSIK; JOÃO MATEUS; NATHALIA ALI
THE COCA-COLA COMPANY
Senior Manager, Digital Experience Consumers: VICTOR CANESIN
Digital Marketing Senior Manager: MELINA AGUIAR
Senior Manager Consumer Platforms: NINA DUBOIS
Digital Commerce Director South Zone LATAM: MARIANA BURDMAN RODRIGUES
Senior Marketing Manager: VINICIUS FIORINI
Creative Strategy Senior Manager: PAULA ROSA
Marketing Manager LATAM: JULIANA TOMAZETTI
Creative Strategy Senior Director LATAM: CHIARA MARTINI
AMAZON APPROVAL
Agency Development Manager: BRUNO BARACHO
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