Great Western Railway: Five and the Thrilling Engagement

Great Western Railway (GWR) is back with a new instalment of its much-loved Famous Five campaign inspiring leisure travel with GWR. 'A Thrilling Engagement' signals the next chapter of one of Britain's most consistent, long-term creative platforms. As spring arrives and the days start to brighten, the Famous Five are back to inspire more passengers to take leisure journeys. To do this, the brand is looking to shine a light on some of the lesser known and unexpected destinations and activities across the GWR network. adam&eveDDB's multi-channel campaign kicks off with a hero 60-second spot, directed by Oscar and BAFTA-winning director Peter Baynton (The Boy, the Mole, the Fox and the Horse). The film is produced by acclaimed film and animation studio Not to Scale.