Chipotle: Unfolded

Chipotle Mexican Grill has just announced the debut of a new short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Created in partnership with Venables Bell + Partners, Chipotle premiered the film as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is the first restaurant brand to unveil a national TV ad in the metaverse.