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Breast Cancer Canada: The Waiting Chair
ONE23WEST has launched a new campaign for Breast Cancer Canada to raise awareness about the importance of early detection of breast cancer. The campaign encourages women aged 40 and older to take advantage of Ontario's new self-referral mammogram policy, emphasising that breast cancer won't wait, and neither should you. At the heart of The Waiting Chair is a visceral depiction of breast cancer’s silent but aggressive nature.
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