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Domestic abuse charity Refuge is following up on its Make the World a Refuge campaign with a sea of red flags at London’s Outernet. The installation will feature quotes from domestic … read moreabuse survivors to highlight the often unseen, unrecognised and unreported forms of harm and control that women face. Created by London-based agency AMV BBDO, who partnered with Pixel Artworks and Collective Studios, the campaign will run at the Outernet immersive space in Charing Cross Road for the whole of March 8th, International Women’s Day. Using the often-trivialised image of the red flag as a signal of toxic or abusive traits, Refuge’s campaign is designed to show that there are many red flags when it comes to domestic abuse and that ‘no red flag is too small’ - a message the charity wants everyone across the UK to understand.
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Credits
Other credits
Design Director Mario Kerkstra
Account Handling Anna Covell
Account Handling Elana Murphy
Planner Cristina Artiz
Planner Emily Brydon
Data Analyst Raj Nathwani
Data Analyst Robyn D’Arcy
Data Analyst Megan Madden
Production Manager Rebecca Scharf
Production Manager Meg Everett
Campaign Manager Nikki Worth
Head of Creative Al Payne
Media OMG
Production Collective Studios
Production Pixel Artworks
Creative Director Svenja Frahm
Artist Paulo Abreu
Producer Lizzy Gray
Music / Sound Wave Studios London
Sound Designer Rajnish Sehgal
Sound Designer Tony Rapaccioli
Composer Johnny Lillis
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