YSL Beauty: Don't Call It Love

This International Women's Day, YSL Beauty presents ‘Don't Call It Love’, a thought-provoking global campaign as part of our ‘Abuse Is Not Love’ program. Did you see signs of abuse in this film? When we romanticize toxic behaviors, we normalize abuse. Whether it’s physical, sexual, psychological, or financial, abuse is abuse. And abuse can come with warning signs. From intrusion, jealousy, isolation to blackmailing and intimidation, there exist nine key categories of warning signs. If you are aware, you can act. One in three women experience abuse in their lifetime. The fight against intimate partner violence matters!