Women’s Aid, the UK’s leading charity working to end domestic abuse, has launched a ground breaking new campaign, ‘The Monster Who Came to Tea’, aimed at pressuring the government to … read morere-evaluate funding for domestic abuse support services ahead of the Spring Spending Review. Inspired by a beloved children’s book, this poignant campaign tells the harrowing story of a mother and daughter experiencing domestic abuse, seen through the eyes of a young girl named Lily. As the story unfolds, it delivers a devastating twist: that the ‘monster’ is not a fictional creature but a father - exposing the harsh reality faced by thousands of women and children across the UK. The campaign, featuring a powerful film, OOH, social and the book, serves as a rallying cry for urgent government action to properly fund specialist domestic abuse services, particularly for women and children. The campaign was created by Women’s Aid’s agency of record, House 337. Merman Branded and Passion Pictures co-produced the film. At the heart of the campaign is a deeply moving film directed by award-winning filmmaker Guy Manwaring, produced by Merman Branded, and featuring award-winning composer Stuart Hancock. The film seamlessly transitions from live-action to animation, created in collaboration with Passion Pictures, Tulips & Chimneys, and is narrated by acclaimed actress Anne-Marie Duff (Bad Sisters). The campaign was created by Dave Newbold and Paul Hancock, and was produced by House 337's Tash Dean. 'Bad Sisters’ actress and ‘The Monster Who Came to Tea’ end line narrator, Anne-Marie Duff said, “Narrating part of this harrowing story has been a cause incredibly close to my heart, and whilst it’s a privilege to be asked, I wish stories like this weren’t needed. I hope this tale encourages people to take note of what’s still happening within our society, because with increased awareness, we can generate a safer future for both women and children.”
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