KFC: The Ultimate Fried Chicken Showdown

KFC Canada, in collaboration with Toronto-based creative agency Courage, is redefining the boundaries of advertising and consumer engagement with a bold new campaign that taps into the power of artificial intelligence. Challenging the machine to match the brand’s iconic fried chicken recipe, Courage proved once again that KFC's offering is truly unparalleled in taste and quality. In a move that merges cutting-edge technology with brand authenticity, KFC Canada enlisted AI to analyse the most highly-rated fried chicken recipes available online. The challenge was simple: could AI replicate KFC’s beloved fried chicken recipe? As expected, the AI-generated recipe fell short in comparison to KFC’s tried-and-tested approach. With the AI-generated recipe on hand, KFC decided to put the two versions to the ultimate test and create a blind taste test, offering participants the opportunity to sample both the AI-inspired chicken and the brand's world-renowned fried chicken without any bias. The results were clear: KFC’s chicken remained the winner, reinforcing its position as the fried chicken leader. The campaign documents the real-time reactions of taste test participants as they experience the challenge first-hand. The 90-second spot showcases the moment of discovery as participants try the AI-generated fried chicken, followed by the genuine article, reinforcing the message that KFC is, and will always be, the superior choice.