Lovesac: Sit With Yourself

The introduction of Lovesac’s Reclining Seat is awakening civilization to its imminent state of recline, turning relaxation, comfort and self-care into the ultimate aspiration. Designed as a direct counter to today’s never-stop culture, and with functionality in mind, the Reclining Seat fits within any Sactionals setup, allowing users to recline like never before with its industry-disrupting design. The campaign and the Reclining Seat aim to lead a discourse shift that celebrates “The Recline of Civilization,” a celebration of slowing down and reclining. The social-first campaign features familiar faces such as Kathy Hilton, Funny Marco and Jay Shetty.