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NAB, together with TBWAMelbourne and Mindshare, has launched its latest AFL sponsorship campaign which captures the essence of togetherness through a shared love of footy. The new … read morecampaign comprising a TVC, alongside accompanying social and OOH assets, is a response to the current social environment. According to Australia's longest-running social cohesion survey, the Scanlon Report, "our society is experiencing an ever-deepening sense of exclusion and division amongst the community." The new work sets out to capture the essence of togetherness through a shared love of footy.
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Natalie Lockwood - Chief Marketing Officer
Sue Brailsford - Head of Brand
Carla Lovell - Senior Consultant, Brand Management
Jess Hughes - Manager, Brand Campaign Delivery
Mitch Anderson - Senior Consultant, Brand Campaign Delivery
Nicole Bishop - Consultant, Brand Campaign Delivery
Susanna Hondrokostas - Manager Brand Identity, Group Brand
Georgie Alston - Consultant, Brand Identity
Sophie Knowles - Head of Sponsorship (acting)
Colour: We Are Crayon
Media: Mindshare
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