Belfast Telegraph: We Bring You Into Entertainment

Belfast Telegraph is Northern ireland's news brand. With in-depth reporting, they bring readers into the details of stories so much that it feels like you're actually part of the action. All shot in-camera, we took average readers out of their home, work and commute scenarios and brought them into the fold of the stories they are actively reading. A nice detail is the front cover of each newspaper depicting the same scene, without the reader in it.