Lotes CBL: Land plot: Investment with a future.

Las Vegas, Dubai, Copacabana, Gold Coast, and Singapore: do you know what these places have in common? Despite being highly valued today, at the beginning of their histories, they were just plots of land.

Making land investment tangible is not an easy task, as many people still struggle to see the medium and long-term results. CBL is a Brazilian company that sells land plots. After we closed the year 2024 with a growth of over 85% in sales, we began 2025 with a different way to draw people's attention to investing in plots.

CBL's new campaign shows society that buying a plot is an investment that secures the future. To do this, we brought in several famous regions that were once less valued – being large areas of empty plots. The photos feature images of unexplored land and show that, initially, everything was just a piece of land. Today, these are upscale areas where even renting can be quite expensive.