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Kahlúa: The Schneaky Espresso Martini Glass - Design
Wieden+Kennedy London is back with another bold St. Patrick’s Day campaign for Kahlúa - this time with a cheeky solution for cocktail lovers facing “St. Patrick’s Day pressure” to drink stout. The Schneaky Espresso Martini Glass is a hand-blown glass designed to disguise an Espresso Martini as a pint of stout. Research shows that 64% of drinkers have felt pressured to order a certain drink to fit in, and 42% fear judgment for choosing a cocktail over a pint on St. Patrick’s Day. Kahlúa’s latest stunt lets them sip undercover. Available exclusively at select UK and Ireland pubs on March 17th, punters can score a free Schneaky Espresso Martini by ordering it with a secret code word at the bar.
Group Account Director Ollie Pym Related |
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