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Hell Pizza: Worth Going To HELL For
HELL Pizza is famous for its uncompromising attitude - bold flavors, premium ingredients, and generous toppings. So, we challenged our audience to be just as fearless.
Leaning into HELL's legacy of dark, irreverent marketing, we launched a new brand platform urging people to trust their instincts and speak their truth - no matter the pressure to conform. The launch film takes direct aim at the expectations around marriage and the steep cost of engagement rings. Instead, it serves up a bold alternative: a 'memorial diamond' - a lab-made gem forged from cremated ashes. It's a less expensive, arguably more ethical choice - and one hell of a conversation starter.
Client: HELL Pizza Related |
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