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Unilever's 'Dirt Is Good' announces the launch of its innovative 'Out of Home' campaign in Türkiye, designed as a reminder to get kids playing 'out of home' rather than indoors and … read moreon screens. This initiative aims to highlight the importance of outdoor play and sport amongst children – helping them grow, build resilience, and discover the world around them – by converting urban advertising spaces into interactive play zones. The campaign features three large-scale out-of-home activations across Istanbul, each designed to inspire children to rediscover the joy of outdoor play and sport. A towering slide has been built into one billboard, transforming an everyday advertising space into an exhilarating experience for kids. Another installation features a football goal incorporated into a wall-mounted structure, encouraging friendly competition and active play. Additionally, a basketball court has been creatively designed in an inviting space, encouraging kids to organise a pickup game together and shoot hoops.
read less...Client Lead Katy Evans
Client Service Director Ethan Tuxford
Client Service Director Kristen Moore
Project Manager Sandra Segersteen
Chief Strategy Officer Melle Hock
Strategy Director David Jackson
Strategist Paul Bancilhon
Digital Director Felicitas Olschewski
Digital Director Josh Hood
Head of Production Lucie Hackman
Head of Design Steve Malkerty
Vice President Georgina Shann
Vice President Louise Duflot
Account Manager Jess Tweedale
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