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VTEX / Fashion Revolution / Desierto Vestido: Atacama Re-Commerce
Zero. That’s the price to acquire a garment discarded by major brands in the Atacama Desert (Chile). The Atacama RE-commerce project – an initiative transforming fashion industry waste into an opportunity – allows pieces from renowned brands, some never worn and in excellent condition, to get a second chance. The action draws attention to the issue of textile waste, enabling consumers to access these clothes online and free of charge, with only the shipping cost to cover. In other words, the person is paying to remove the piece of clothing from the desert. Developed by Artplan - the largest Brazilian agency with 100% national capital - and powered by VTEX, in institutional partnership with Fashion Revolution Brazil and Desierto Vestido, the project highlights the environmental impact of the fashion industry and encourages reflection on current models of overproduction and consumption. Clothing disposal in large volumes has become an environmental issue in the Atacama. It’s estimated that around 39,000 tons of clothing are dumped in the region annually, forming a massive mountain of waste. This phenomenon is a consequence of the fast-paced production model of the fashion industry, which generates excessive disposal of new or barely used items, most of which come from the ‘fast fashion’ markets in the United States, Europe, and Asia.
Dreamers Group CCOs: Rodrigo Almeida, Rafael Gil |
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