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FanDuel Sports Network has teamed up with Los Angeles-based creative agency Fellow Kids to launch a new awareness campaign that introduces the network’s new branding to baseball fans
… read morein a fun, fresh way. This collaboration is one of many initiatives aimed at reaching a younger fan base, as FanDuel Sports Network continues to rethink traditional formats to engage modern sports audiences. The campaign’s big idea is based on a modern (and humorous) cover of Take Me Out To The Ballgame.
read less...Client: FanDuel Sports Network
COO / GM Direct-to-Consumer: Michael Schneider
Head of Marketing: Chris Brush
Director of Brand and Integrated Marketing: Jessica Musmanno
Brand Coordinator: Emma Weiss
Agency: Fellow Kids
Co-Founder / CCO: Guto Araki
Co-Founder / ECD: Eric Christy Manchester
Co-Founder / ECD: Neal Desai
Co-Founder / Head of Brand: Lacy Morrow
Executive Producer: Mary Ellen Duggan
Business Affairs Manager: Cindy Lewellen
Production: 1st AvenueMachine
ManagingPartners: Sam Penfield & Autaro Brunatti
Director: Dave Maruchniak
Creative Executive: Diego Berakha
Executive Producers: James Okumura / Pefy Carr Rollitt
Producer: Cata Montoya
Post Coordinator: Magdalena del Valle
Editor: Mauro Caporossi
Dana Amarillo: Assist Editor
Color Grading: David Vargas
Illustrations: Nahuel Rollan
Traditional Anim: Juan Huarte
Art: Gonzalo De Bonis
Motion team: Martin Ayerbe, Maro Margulis, Lucas Gugliara, Mat Voyce
Conform: Mawi
Composition: Pimba
VFX Sup: Diego Gamba
Music: BUTTER Music and Sound
Annick Mayer: Executive producer
Tim K: Executive creative director
Stoner Irr: Producer
Coke Youngblood: Composer/Singer
Kriston Poindexter: Associate Producer
Mix: Lime
Susie Boyajan: Executive Producer
Matt Miller: Audio Engineer
Ian Connie: Assistant Audio Engineer
