Red tape, administrative hurdles, endless paperwork - for most people, just the thought of finance admin is enough to induce a scream. In Italy, VAT registration and management is a … read morenotoriously stressful process for small businesses and individuals alike - but a humorous new campaign for finance platform Fiscozen shows that with the right app, a more Zen-like approach is possible. Created by independent creative agency DUDE, What the VAT? takes an unusually light hearted approach to a serious matter - illustrating how Fiscozen soothes anxieties around the ‘Partita IVA’ (a tax code required by self-employed businesses and individuals) by streamlining the process. Through the simple-to-use app, users can find an accountant, register for a VAT number and receive tailored advice.
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