Molson Coors’ beer brand Miller Lite launched its 50th anniversary campaign last night during March Hoops action. The film ‘Legendary Stories Start With a Lite’ shows a montage of … read moresnapshots from the last five decades where Miller Lite has fuelled legendary nights for ordinary fans and icons alike. Narrated by Christopher Walken, the archival footage of football legends, friends and family is also fittingly accompanied by David Bowie’s anthem ‘Rebel Rebel’. Original Miller Lite all-stars John Madden, Dick Butkus, and Bob Uecker feature, alongside country music star and Miller Lite superfan Luke Combs, demonstrating how the beer has been a part of the cultural zeitgeist over the past 50 years – and continues to be.
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