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Bankwest: Cheese
After reimagining its entire banking experience, Bankwest has partnered with creative studio Bear Meets Eagle On Fire to develop and launch new brand platform 'Just Enough Bank'. The integrated campaign - centred around the idea that banking should be more proportionate in people's lives - kicks off with a series of charmingly off-beat spots and a visually striking out-of-home campaign that rolls out nationally over the coming weeks.
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