n a country where physical inactivity and obesity are on the rise, the Saudi Ministry of Sports is flipping the script. No more excuses. No more waiting for the “right time” or a fancy gym. The message is clear: exercise is for everyone, everywhere.
Got a couch? Use it.
Got a kitchen? Move in it.
Got a hallway? Walk it out.
This new campaign invites Saudis to see their everyday spaces differently — as places to move, stretch, sweat, and feel good. Because when fitness is everywhere, staying active becomes a part of daily life.
