In egypt You rent a place — but you don’t really live in it. You live under rules, limits, and someone else’s taste in curtains. Try painting a wall, hanging a shelf, or just moving … read morea chair, and you’ll hear it: “No.” Because the landlord is always there — not just in your WhatsApp, but in your kitchen, on your couch, even behind your bathroom door. A constant “no” in human form. In this campaign for Kayan, we brought that frustration to life — literally. The landlord becomes an unwanted roommate, shutting down every attempt to make the space your own. A surreal, Tom & Jerry-style chase through Cairo apartments, where freedom is always just out of reach. Until it isn’t. Because when you own your home with Kayan, the only voice you hear is your own.
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