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Taj Misr: Taj Misr - We Don't Know How to Joke - Copy 3
In Egyptian colloquial language, a person who does not care about work is said to be joking, while a person who is serious about their work is said not to be joking. The idea of the campaign is simply that Taj Company, throughout the five years since its establishment in the real estate market in Egypt, has not been joking, which is why they completed nine projects in five years. Consequently, the company's employees have forgotten how to joke in their everyday lives because they haven't joked in five years. In the execution of this idea, we used comedic situations involving some employees of the company who are not good at joking.
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