TV ad: PETA (People for the Ethical Treatment of Animals): Good Sh*t

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PETA, creative agency Samy Alliance, and production company Flamboyant Paradise have created a stinkin’ cute, animated video featuring an army of “singing poos” proclaiming that being vegan is “good sh*t” – because research shows that eating whole and healthy vegan foods is a gift for your gut, curbs constipation, and keeps toilet time regular. Animal-derived foods, on the other hand, lack the fibre bodies need for optimal digestion and cause a variety of health woes, including obesity and high cholesterol.

Category Charities & appeals
Client PETA
Agency Samy Alliance
Production Flamboyant Paradise
Country United Kingdom
Uploaded 2 April, 2025

Credits

Chief Creative Officer
Santi lucero
Creative Director/ AD / copywriter
Santi lucero
Copywriter
Nicolás Larroquet
Copywriter
Adrián Rey

Other credits

Strategy Director : Julia Kaiser

Account Director: Santi Lucero

Production Company: Flamboyant Paradise Directors: Javier Lourenço & Alvarez Ortega Bianchi

Executive Producer: Javier Lourenço

Producer: Julia Macarena Novío

Character & Environment Design: Alvarez Ortega Bianchi

Story Board: Mariano Aponte

Animators: Esteban Dunand, Juana V. Lin, Lena Mandel, Malena Medel, Evelyn Martí, Jerónimo Fernández, Catalina Lorente, Sofía Belén Sosa, Agustín Martínez Ludueña, Nicolás Carmona

Editing: Nicolás Politi, Sebastián Hecker

Music and Sound Design Company: Noroeste Music

Composition: Pedro Gómez, Javier Lourenço, Santi Lucero

Sound Design and Mix: Martín Chebli Murad

Singer: Patrissia Lorca

PETA (People for the Ethical Treatment of Animals): Good Sh*t

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PETA (People for the Ethical Treatment of Animals): Good Sh*t

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