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Let’s get one thing straight. This isn’t another rebrand, a trendy new font, or a mission statement no one believes. What you’re looking at is a full-blown transformation of the soul, … read more the body, and, yes, even the wardrobe. A new positioning, backed by a whole new visual identity. Because let’s face it: brands are in pain. Some have minor aches; some are in critical condition and some on social CPR. That’s where Innocean Berlin steps in, not as another ad agency, but as the industry’s first healer. We don’t just diagnose the problem; we prescribe the cure with the right dosage of strategy, media and creative. Side effects? Likely. That’s how you know it’s working. Look at our track record: first German agency to snag a Cannes Lions Grand Prix for Good, addressing the global assault on free press. We know pain. More importantly, we know how to turn it into glory. We’ve got the minds, the hands, the instincts. With all departments, plus GLORIA, our cultural insights and social oracle, we approach brand healing like a team of surgeons, cutting what’s broken, saving what matters and keeping the pulse alive. Which brings us to the painkiller, our new logo and the most iconic expression of what we do. And who are the healers? 90 people, 35 nationalities, each with a unique cultural remedy in hand. From cultural acupuncture to strategic surgery, we treat with precision and intuition.
read less...Senior Motion Designer: Alexander Aleksidze
3D Artist: Alexander Aleksidze
Head of Art: Maso Heck
PR: Rowan El Gewiny, Odile Breffa
Photography: Meri Giorgobiani, Ricardo Wolff
Styling: Rowan El Gewiny
Editor: Carlos Suarez.
Audio Production Company: DaHouse
Producer Innocean: Valeria Preisler-Vogel
Graphic Producer: deAaZ Produções
Capsule Collection: FieldInk Studio
Web Developer: Tiago Canzian (or) ArcX, Vladimir Osokin
Award Manager: Paulina Gonzalez, Marcelo Godoy
Working Students/Interns: Carlos Fragoso, Lana Bäumle
PR agency: Persuasion Communications
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