The strength, skill and precision that MLB’s top players display on the field is often described as herculean and superhuman. This season, MLB harnesses those superpowers into a new … read morebrand campaign that animates the best in the game into anime characters, depicting what drives them through the popular genre. The new campaign tagged 'Heroes of the Game' launched today across MLB media platforms including MLB.com, MLB Network, MLB.TV, and MLB handles, out-of-home digital placements and paid media. 'Heroes of the Game' is the 2025 extension of MLB’s 'Baseball is Something Else' brand campaign developed by Wieden+Kennedy and consists of :75, :30 and :15 hero films that highlight Shohei Ohtani, Paul Skenes, Juan Soto and Aaron Judge and their missions for the 2025 season. There are also out-of-home digital video placements in Shibuya (Tokyo), Flannels Flagship Store (London), Museo Soumaya (Mexico City) and Times Square (New York). Films for additional player stories are being developed that weave live action with animation and anime imagery will be used throughout the season on MLB social channels to react to events on the field.
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