 |
Ogilvy Brazil has launched its first campaign for Cerveza Sol, creatively sponsoring the 'King Star' itself and featuring consumers as the stars of the show. Cerveza Sol is a premium … read morebeer brewed using solar energy and is part of the HEINEKEN Group portfolio. The brand has taken an innovative step by sponsoring the sun symbol on Climatempo, Latin America's largest weather portal. When users visit the site, which enjoys millions of visits monthly, they will notice a unique change: the traditional sun symbol in weather forecasts is replaced by the Sol logo whenever the temperature rises. In addition, Sol is leading the way as the first HEINEKEN brand to focus on a new campaign centred around User Generated Content (UGC) on social media. The execution strategy for 'Spon-Sun-Ship' concentrates solely on UGC and aims to thank individuals who posts pictures of the sun on their social media using the hashtag #ObrigadaPelaPubli (Thanks for the Advertising). With a light-hearted and humorous tone, Cerveza Sol recognises that these contributors are promoting the brand, even if unintentionally.
read less...
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
