 |
Top 6: April 9th 2025
Tv
Lynx: CatnipTop 6: April 9th 2025
Can a product innovation change the rules of attraction? Lynx and LOLA MullenLowe just proved it can with Lynx with Catnip - the first - ever body fragrance infused with catnip, designed to charm both humans and their cats. A study conducted by Censuswide revealed that 60% of cat owners wouldn’t date someone their cat dislikes. In other words, if her cat doesn’t like you, you’re done. That’s why Lynx had to step up. For the first time ever, a body scent infused with catnip (Source: IFRA) has been developed in collaboration with Lynx’s expert perfumers. The Not-So-Secret Weapon: Catnip. Meet catnip - nature’s love potion for felines. This mint-family plant contains nepetalactone, a compound that mimics cat pheromones, making cats instantly drawn to it. Now, for the first time, it’s been bottled into a fine fragrance. The result? A scent so intriguing, it’ll have even the meanest felines rolling at your feet.
Global Brand Director: Caroline Gregory RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
