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No pack of DREAMIES treats are safe as hundreds of cats claw across billboards as part of a new out of home (OOH) and social campaign, showing the lengths cats will go to get their … read morepaws on the irresistible treats. London streets, including Kingsland Road and Shoreditch's Quaker Street, are under attack by gangs of hungry cats, scaling buildings in a bid to reach the giant DREAMIES pack on the posters. The special build ‘Ad Attack’ sites feature unmissable 3D models of moggies taking over the locations by climbing drainpipes, stalking rooftops and hanging off billboards. The hand-painted fibreglass felines were created using 3D renders based on poses of real cats looking for DREAMIES treats. This campaign is created by adam&eveDDB London, with media partners Essence Mediacom, Jack Agency/Build Hollywood, Blow Up Outdoor/PKS Media Solutions and Group M OOH. Consumer PR is handled by Cirkle.
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Producer Olly Ravaux
Strategy Director Nick Hirst
Planning Director Roisin Mulroney
Planner Jack Gilbert
Planner Lucy Wilson
Chief Executive Officer Miranda Hipwell
Managing Partner Charlotte Cook
Business Director Loella Collier
Account Director Alexandra Burchett
Account Manager Natasha Custis
Project Manager Charmaine Balay
Design Director Carl Warren
Legal Tom Campbell
Legal Candice Macleod
Agency BrainLabs
Marketing Director Annalie Coia
Marketing Manager Ally Francis
Manager Bea Lofthouse
Agency Passionfruit
Strategist Ben Steele
Media Essence Mediacom
PR Cirkle
Account Manager Chloe Tamsin
Associate Director Laura Bates
PR Persuasion
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