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McDonald's: First Dates, 1
Would you take someone to McDonald’s on a first date? Be honest. The internet has spoken, and the answer is a resounding no. First dates are all about making an impression, overthinking the outfit, rehearsing the perfect conversation starters, pretending you don’t actually love dipping fries into ice cream. But what happens when the nerves fade, when the pressure’s off, when love becomes real? That’s when McDonald’s steps in. Teaming up with FP7McCann Dubai, the new campaign flips the script on modern relationships while embracing a simple truth: McDonald’s may not be ideal for your first date, but it is for every other date; the second, the tenth, the hundredth, the ‘I can’t believe we’ve been together this long’ date. Through a heartfelt film and a series of striking print visuals, the campaign captures the raw, unfiltered beauty of relationships, the phases, the milestones, the quiet in-betweens.
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