Heineken® Silver, the beer renowned for its ultra-refreshing smoothness, today unveils The Heineken® Smootheriser, a “skin-smoothing” beauty cream. Blurring the boundaries between … read morebeer and beauty, the cream draws inspiration from Heineken® Silver’s crisp, easy-drinking formula, taking it beyond just beer. At a time when consumers are engaging with brands in more unexpected ways, Heineken® Silver is leaning into cultural trends, stepping beyond traditional marketing to create something playful and disruptive. Launched in Asia, this unexpected creation taps into skincare’s popularity surge and the rise of self-care to engage a broader audience with something playful and disruptive.
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