TV ad: Old Spice: Coach

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This campaign is a celebration of everything that makes spring feel just around the corner. Directed by the talented Marie Schuller from RSA Films, with the brilliant minds at Wieden+Kennedy Portland, the ‘Underfreshtimated’ project came to life with an infusion of humour, football, and plenty of freshness, all set against the stunning backdrop of Barcelona. Imagine the warmth of the Mediterranean sun, the refreshing spring breeze, and the vibrant, playful energy of the city. It’s an experience that pushes winter behind and ushers in the season of renewal. The campaign brings together a cast of incredible talents, including Cristo Fernández, best known for his role in ‘Ted Lasso’. Cristo’s charismatic performance added a dose of humour and charm that brought the project to life, while the city of Barcelona provided the ideal setting for such a unique and dynamic production. The city’s energy, combined with the local expertise from Camino, ensured that the campaign was not only fresh but also fully alive.