86% of drivers aged 16–24 admit to using social media behind the wheel - a statistic that speaks volumes about one of the deadliest habits facing gen z drivers. That’s according to a … read morenew study by Project Yellow Light, a non-profit focused on ending distracted driving. In time for National Distracted Driving Awareness Month, the non-profit commissioned a survey from Suzy Market Research that revealed just how common this dangerous behaviour is with American youths, with nearly half of surveyed 16-24 year olds routinely checking social media while driving. To communicate these findings, the charity partnered with The Martin Agency and director Quentin Deronzier of Le Pac, the US home of select directors from Paris-based production company La Pac, in partnership with Arts & Sciences, to launch a powerful PSA titled ‘Love Story’. The short film follows two teenagers enjoying a drive and excitedly trying to get a crush’s attention online – until their mobile phone usage leads to disaster.
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