Pacifico tapped Day One Agency (D1A) to define its brand purpose while transforming it into a leading digital-first beer brand across the U.S. The bold new brand platform, Find … read moreYour Own Way, showcases Pacifico as the beer for those who take the path less traveled. Inspiring everyday explorers to embrace the journey, break free from the familiar, and carve their own way, this platform and fully integrated, national brand campaign of the same name is designed to help fuel people’s thirst for discovery and celebrate life’s detours.
‘Discovered by Accident’—is inspired by the brand’s (rumored) origin story. Shot on Bolex 16mm film camera, the 70s-esque spot tells the tale of a group of surfers who, in search of a legendary wave in Mexico, accidentally stumble upon Pacifico and bring it back to California.
read less...
