ECHO: Lovers of Yards

As spring hits the Northern Hemisphere, ECHO, the professional-grade outdoor power tool brand, has launched a new creative campaign centered on people who have a deep connection to their yards: “Yarders.”

Developed in partnership with ECHO’s creative agency of record, Cramer-Krasselt (C-K), “We Are Yarders” doesn’t just advertise products; it names and celebrates a subculture, a community of outdoor enthusiasts who take pride in every hedge trimmed and lawn stripe perfected.

“Lovers of Yards” serves as a rallying cry for Yarders of all types, those people who see possibility where others see chores.