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Irish citizens are being encouraged to identify as leprechauns in order to enjoy better legal protection from online abuse. ‘The Leprechaun Law’ is a satirical campaign by LADbible … read moreIreland with Folk VML Dublin and VML Milan that aims to expose Ireland’s outdated hate speech laws, which pre-date the internet and leave citizens vulnerable to trolling and online abuse. While it sounds like a gimmick, the campaign is rooted in legal reality. Under the EU Habitats Directive (2009) leprechauns are classified as ‘protected species’ in Ireland’s Sliabh Foy Loop area, unlike normal Irish citizens. Social publisher LADBible (with 5 million followers) is now calling on Irish citizens to adopt leprechaun status in protest. The public is being asked to symbolically convert to a leprechaun online or via a pop-up law booth in Dublin - and then share their new ‘leprechaun status’ through a fun TikTok campaign that creates a leprechaun version of the user. The goal of the initiative is to push for legislation change on hate laws in Ireland, as well as requesting a public consultation as part of any new legislation updates.
read less...Global CCO Innovation and EMEA CCO: Bas Korsten
EMEA Head of Social: Christina Miller
Creative Technologists: Jonathan Hunt, Raz Darji
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