Outdoor ad: The Economist: Cheese

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Another part of BBDO New York's Get a world view campaign for client The Economist, and it has been expressed in a variety of executions that capture the intelligence and substantive content of the magazine and its readers. In this execution, pizza boxes were distributed from pizzerias in the college area of Philadelphia. Pizza pie charts deliver facts of interest related in some way to pizza, but through the lens of a more worldly perspective.