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Citroën and BETC Paris have announced the launch of a first-of-its-kind campaign, which will see the car brand replace illegal speed bumps across France with Citroën-branded ‘ … read morebumpboards’. The vast majority of speed bumps in France fail to meet current safety standards, according to research published in 2024. Of the estimated 450,000 speed bumps across the country, most are technically non-compliant. Rubber speed bumps have been banned in France since 2009 due to their tendency to become extremely slippery when it rains, posing a serious hazard to motorists, cyclists and pedestrians alike. Yet small municipalities, facing increasing financial constraints, have struggled to replace the illegal and dangerous speed bumps in their towns. Enter Citroën's initiative, which offers every village in France the possibility of receiving funding to replace their obsolete speed bumps – with the initiative fully financed from the brand's advertising budget.
read less...BRAND TEAM
Thierry Koskas (CEO)
Federico Goyret (CMO)
Fabian Rodriguez (Global Brand Content and Digital Director)
Sylvain Peraldi (Head of Brand Content)
Stéphane Cesareo (Head of Communication)
Agency
Bertille Toledano (President)
Mehdi Benali (Managing Director)
Aude Devaux (Account Director)
CREATIVE MAKER Bastien Sabot
TRAFIC Kemi Zinsou
Production
Stephanie Huguenin (Executive Producer)
Lisa Aleksenko (Producer)
Corentin Lebon (Sound engineer)
Matthieu Pinchon (Audiovisual technician)
Antonio Lizzio (editor)
Production bande son Phantom Punch
Soundtrack production Phantom Punch
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