On the one-year anniversary of its spin-off from General Electric, GE Vernova is launching its first-ever global brand campaign, ‘The Energy of Change’. This visually striking, … read moreemotionally charged initiative highlights the opportunity, progress and momentum happening across the energy sector today. The campaign focuses on relentless optimism and how it is essential to innovation and delivering the critical energy technologies the world needs right now, as energy demand is expected to grow by more than 50% in the next 20 years. At the heart of the campaign is a bold, fast-paced film that symbolises forward progress and showcases the technologies that are shaping the future of energy across each of GE Vernova’s three business segments: Power, Wind and Electrification. The Energy of Change campaign showcases the journey of innovation and how world-shaping change isn’t easy. As the film demonstrates, it’s about “fixing things, changing things, changing the way we fix things” – a virtuous cycle of continuous improvement and real action that drives results. The campaign uses the Japanese art of kintsugi – the art of breaking and repairing to create a more beautiful object - to symbolise the power of resilience and the art of the possible in the innovation process.
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