Is picking up a salad for dinner applause-worthy? It is in Taylor Farms’ new ‘Get Your Salad Together’ campaign. Devised by Erich & Kallman, Taylor Farms’ creative agency, the … read moredevilish campaign just kicked off with the ad, ‘Then Everyone Clapped.’ In it, a shopper picks up a Taylor Farms chopped Caesar salad kit. A nearby grocery clerk applauds, leading a slow clap that erupts into a standing ovation from the entire store. Even the shopper’s parents appear, proudly beaming and making their son’s choice seem as laudable as an Academy Award. Even the cash register rolls up to congratulate him. Also set in a grocery store, the campaign’s second spot, ‘Besides Myself,’ shows a mom picking a Taylor Farms ready-made kale salad and asking her husband, son, and daughter if they should have it with dinner. All three excitedly agree, with the son exclaiming, “I’m literally beside myself!” The shot then expands to show the son standing next to his identical twin brother…which does, indeed, make him literally beside himself.
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