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Problem: Skybags launched a new set of bags targeted at trekkers. The challenge at hand was to figure out how to break into the trekking market.
Solution: We took the bags and … read morecreated artwork on them that resembled the routes of some iconic trekking trails from India, but with a twist. The trails were hand-painted in the style of Indian Rajasthani miniature art, with three such iconic trekking trails featured on different bags. These artworks/trails were placed along the trekking routes with “You are here” sign, helping people navigate and ensuring they don’t get lost during their adventures.
Result: Skybags became a trusted adventure brand, blending culture, art, and exploration, sparking media buzz and social engagement.
read less...Client Servicing - Rasleen Bajaj, Rencia Bugree
Animator - Rahul kasurde, Kishan Jha, Swapnil Yerankar
Editor - Vishal Manjrekar
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