With the campaign our new testimonial — who, alongside football legend Lothar Matthäus, embodies true expert knowledge— represented the Interwetten customer in the multinational … read moreworld of Interwetten.
For the leading role, as well as all supporting roles, a cast was assembled from England, Austria, Germany, Romania, and Hungary, eventually coming together in Bucharest. Thanks to a lovingly constructed set, gigantic bluescreens, ultra-modern LED walls, and virtual production using Unreal 3D content from Warsaw, we were able to showcase a wide variety of sports in many of the participating countries within a very limited space.
The outcome: an entertaining campaign with strong recognition value that sticks in your mind and was a true state-of-the-art production.
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