 |
Located in South America, the Pantanal is one of the world’s largest continuous wetland areas, spanning parts of Brazil, Paraguay, and Bolivia. This unique biome is home to … read moreexceptional biodiversity, with hundreds of plant and animal species, including the endangered jaguar. In 2024, wildfire devastated 2.6 million hectares of the Pantanal, according to data from the Federal University of Rio de Janeiro, largely caused by human activities. The fires not only consumed vegetation but also endangered the survival of the biome's fauna and flora, drastically altering the ecological balance.
To raise awareness about this issue, Unquiet magazine, in partnership with Onçafari, an NGO dedicated to the preservation of jaguars, launched the Fire Prints campaign, created by Tech&Soul. Can you imagine your home being engulfed in flames? With this premise, the campaign transformed travel and environmental communication vehicle into a tangible warning about wildfires. Unquiet pages were burned, symbolizing the pain and despair experienced by animals trying to escape the fires. Onçafari ad was the only page left intact, indicating how people could contribute to the cause.
The burned magazine was sent to journalists and content creators to broaden the debate and encourage the readers’ participation in biodiversity preservation initiatives.
Corinna Sagesser, Unquiet Publisher, emphasizes the importance of the campaign: "We want to bring the problem a little closer to people. Because people watch the news on TV, in newspapers, and on social media, but they feel distant from it."
More information about the project and how to support the cause can be found at recuperapantanal.com.br and https://oncafari.org/.
read less...Title: FIRE PRINTS
Client: UNQUIET
Client Approval: Corina Sagesser
Product: Institucional
CREATIVE
Head of Creative: Daniel Magri, Ricardo Andrés, Guga Dias da Costa
Art Direction: Bruno Oliveira, Marcelo Guimarães, Eric Reinés
Copywriting: Brayhan Oviedo, Débora Santiago
Motion: Leonardo Neiva, Andrio Nascimento
Project Manager: Patrícia Goulart
ACCOUNT
Head of Account: Liliany Samarao
Account Manager: Debora Bock
PRODUCTION
Executive Producer: João Pedro Albuquerque
Production Director: Rogerio Gonçalves
Production Supervisor: Leticia Bamonte
Photograpy: Tuca Reinés
PRODUCTION COMPANY
Filmmaker: Thyago Barriviera
Color Grading: Forlan Magalhães
AUDIO PRODUCTION
Audio Production Company: Blood Audio
Music Production and Composition: Otavio de Moraes
Sound design and completion: Vitor Motter e Rafael Pacheco
Portuguese voiceover: Dani Monaco
English voiceover: Zia Leme
Account Manager: Carol Vadasz
Executive Producer: Dani Monaco
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
