 |
IKEA, the global home furnishing retailer, today announced the launch of a new humorous campaign that offers a creative and cost-effective approach to common household imperfections. … read moreDIY by IKEA, developed by VML UK, showcases IKEA's affordable product range as ingenious solutions for covering everyday household mishaps and wear and tear. The campaign platform uses a series of striking before-and-after visuals, demonstrating how IKEA's Scandinavian design can transform common household eyesores into stylish features. The campaign, set to roll out across the UAE, Qatar, Egypt, and Oman in April 2025, presents a fresh perspective on home improvement during a time of rising repair costs. Building materials across the region are expected to rise 10-15% in the next 12 months1, while the cost of home improvements has already been suggested to have increased by 5-10%2.
read less...Client
GM of Marketing, Comms, HF and Retail Design: Carla Klumpenaar
Regional Marketing Manager: Dina Sahhar
Regional Marketing Specialist: Mohamed Maihoub
Regional Digital Marketing Leader: Jay Quadras
Agency
Senior Designer: Monica Yuri
Arabic Writer: Karim Sherif
Assistant Editor: Daryl Yeoman
Producer: Ed Webster
Project Manager: Jon Dewart
Retouching: Bruno Rodrigo de Miranda
Production house: Curious Productions
Director: Dan Humphries
Photographer: Dan Humphries
Editor: Mike Peters
Retouching: Clive Biley
Colourist: Rob Lanario
Styling: Kat Perry
HMUA: Charlotte Gaskell
Sound Design: Gramercy Park Studios
Sound Designer: John Morgan
Production Design: The Set Guys
Additional Post: Absolute
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
