1664 Bière make a stunning return to the screen with the launch of their first through-the-line campaign in a decade, ‘Make It Suprême’. Created by Fold7, the ambitious suite of work … read moreinspires drinkers to make every occasion suprême through the enduring elegance of 1664. Demonstrating that in an era of disposable trends, 1664 Bière stands for timeless, uncompromising quality. A cutting-edge coming together of a Renaissance period setting and a cast of modern tastemakers, who personify the brand’s effortless style and sophistication. The campaign is a visual ode to the brand’s unique ability to blend heritage with modernity, reinforcing its position as the superior beer of choice in the premium lager category. In the hero film ‘The Masterpiece’, a perfectly poured, golden pint of 1664 takes centre stage - a symbol of timeless quality - panning out to unveil a slow motion party, resplendent with baroque architecture, a pack of cards and rose petals raining down on the avant-garde crowd. It’s lit almost like a chiaroscuro Renaissance masterpiece. Each film in the series finishes with the spoken tagline: “Make the moment suprême - A taste suprême since 1664”.
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